Comparing WordPress to a web host’s proprietary site building method.
As an experiment and to introduce the client to WordPress, I created one of his websites in WordPress with a custom Genesis responsive theme to match the sites that I’d designed for him in the sitebuilder application. It was more complicated and time consuming to create the custom theme from scratch in WordPress and it was only possible to create a matched custom theme because I’m a professional WordPress designer, but now that it’s done, the client will be able to make edits easier than in the sitebuilder application and WordPress is much more expandable and more cost efficient to host multiple sites. Doing a custom theme in WordPress can get expensive but there are now so many great themes available for free or low cost that one only needs a custom theme if they want something totally unique or to have something in mind that is not already available to them. Most existing themes can be customized if necessary to achieve your final design goals. You can do so many more things with a WordPress site if you want to, where as the hosting company’s website builder sites are very limited as far as expandability goes. SEO-wise they seemed to be performing about equally.